Kraft have launched special limited edition lids for three of its Philadelphia variants to promote the cream cheese’s versatility. The lids use lenticular technology to reveal images of dishes that can be made using Philadelphia.
300g packs of Original, Light and Garlic and Herb reveal images of cooked meatballs, macaroni cheese and a chilli pasta bake.
The full recipes are on the reverse of the label. Looking from the different angle can result in the word Chiladelphia appearing, which following the success of chocolate Philadelphia could be Kraft’s next new flavour!
Smart use of packaging technology !
No comments:
Post a Comment