Coca-Cola To Minimize Plastics Use

In an effort to minimize the usage of plastics, The Coca-Cola Company has joined with the three biotechnology companies to commercially build up 100% plant-based plastic bottles made from renewable sources.
The new bio-based plastic bottles will be a breakthrough in the first-generation PlantBottle packaging, which was initiated in 2009 and which was the only fully recyclable PET bottle made with up to 30% plant-based material called MEG (mono-ethylene glycol). The remaining 70% was made from PTA (purified terephthalic acid).
At that time, Coca-Cola had distributed more than 10 billion plastic bottles in 20 countries all over the world. Now, with the support of the three industry leaders of Virent, Gevo and Avantium, the remaining 70% will also be substituted with plant-based materials.
Though the financial terms of the deal were not disclosed, Coca-Cola expects to open its first full-scale commercial plant by early 2015.

Smart Move indeed !

Most Expensive Bottle Packaging ?

Velho Barreiro, the Brazilian rum brand of Indústria de Aguardente Tatuzinho, enters the group of the world’s most expensive drinks. The Velho Barreiro Diamond is bottled in a packaging produced by French glass manufacturer Saverglass, with a frame made of silver and gold and studded by 211 diamonds and a 0.7 carat diamond in the centre of the bottle. In all, “there are 7, 3 carats of pure crystalline”.

Any guess ? who will the customers ?