Friday, February 17, 2012

Lightweight PET Bottles.

Nestlé Waters UK recently announced an investment of over £35 million in a new state of the art bottling and warehousing facility in Buxton . Opening in Spring of 2012, the factory will make lightweight bottles of Buxton Natural Mineral Water and Nestlé Pure Life, using an average of 25% less PET plastic across all still water formats.
The new lightweight bottles will be launched across Buxton Natural Mineral Water (25cl, 50cl, 75cl and 1litre) and Nestlé Pure Life (33cl and 50cl) formats. The environmental credentials of the new bottles will be exposed on the refreshed packaging, highlighting the changes to consumers. The new lighter bottles have a shorter neck and a sturdy, ergonomical shape that requires less plastic and fits comfortably the hand. The bottles, made with reduced PET plastic, remain completely recyclable.

Thursday, February 02, 2012

Free WiFi = QR codes on packaging

The growth of QR (quick response) codes on product packaging is now leading to stores installing wifi free of charge for customer use so that their clients will not have to pay for connections or not be reliant on mobile connections which frequently fail. All smart 'phones today can read QR codes. Tesco (UK) provides free wifi in some of its British stores and Ahold is now testing the service in its Albert Heijn stores in Holland. In the latter case a test began last week. In six stores there will be a one hour time limit whilst in the others there will be no limit.
Smart Move !