Cool Lids..

Kraft have launched special limited edition lids for three of its Philadelphia variants to promote the cream cheese’s versatility. The lids use lenticular technology to reveal images of dishes that can be made using Philadelphia.  

300g packs of Original, Light and Garlic and Herb reveal images of cooked meatballs, macaroni cheese and a chilli pasta bake.

The full recipes are on the reverse of the label. Looking from the different angle can result in the word Chiladelphia appearing, which following the success of chocolate Philadelphia could be Kraft’s next new flavour!

Smart use of packaging technology !

New EU logo for Packs

The EU’s ‘leaf’ logo (shown in the image) must now appear on all packaged organic foods after a two-year transition period ended on 1 July. It means food manufacturers – and the farmers they got the ingredients from – have complied with strict EU-wide rules for organic food and drink, according to the European Commission.

The rules – and logo – aim to promote the EU’s organic farmers, their care for the land, biodiversity and high standards of animal protection. The market has been growing in recent years. About 2% of the foods bought by EU consumers are certified as organic, and around 200 000 EU farms are certified as organic producers.
Other requirements : When using the EU organic logo, manufacturers must also put on the label the reference number of the certification authority and the names of the producer, processor or distributor who last handled the product. National organic certification marks may also be used alongside the EU’s logo.
The logo remains optional on unpackaged produce and imports. Organic rules in other countries and certification authorities must have been recognised as equivalent to EU standards before organic products can be imported into EU countries.
Law : According to the EC, on 1 August new rules on organic wine will become law. In February, the EU signed an agreement with the US on recognising each other’s organic products. The agreement will reduce red tape for exporters, according to the Commission. The Commission is currently looking at ways to further improve the EU’s organic rules. Foods may only be called organic if at least 95% of their agricultural ingredients are organic. The use of genetically modified organisms (GMOs) and products manufactured from GMOs is prohibited.

Just Apples

Award Winning SRP Concept.

"Plum Organics is both telegraphically and beautifully designed, without compromising on the practicalities of navigation."