Unilever Initiative.

Packaging innovation
Innovative packaging design is an important factor in the success of products.
The hanger format packaging for our new Pepsodent Smart Clean toothbrushes increases brushes' visibility in the small and crowded stores and street stalls where they are typically sold in Asia. The design allows the shopkeeper to keep track of his stock easily. Less wastage on primary and secondary packaging eliminates unnecessary costs, enabling us to produce the brushes at a price that will attract new users.
By creating more lightweight plastic containers we can also cut down on the overall amount of packaging material used. We use leading-edge computer-aided engineering technology to help us.
Rexona currently offers one of the most environmentally friendly 50ml roll-on deodorants available on the market. A radical rethink of its design and manufacture has shown how our R&D expertise in responsible packaging can lead to both environmental and business benefits. The moulding, assembly and packaging processes were streamlined and energy efficiency improved, with the resulting roll-on weighing on average 8% less and using 1 000 tonnes less plastic per year than previously. The time needed to make the cap was cut by 34% and the time to make the bottle was reduced by 8%, leading to significant energy savings.